We nipped out at lunchtime and came across Wrangler's Blue Bell pop-up store, which opened today on the ever-brilliant Lamb's Conduit Street.
The store is styled with a tasty utilitarian vibe (reminiscent of The Dog & Wardrobe over near Broadway Market), and stocks a range of high-end denim workwear inspired by the very early days of Wrangler's history.
Interesting fact: the Blue Bell logo and lettering was inspired by Matisse's 1952 series of Blue Nudes.
The store will be hanging out for the next six weeks or so, and is at 47 Lamb's Conduit Street, London WC1N 3NG.