We were strolling through Foyles the other day and stumbled across this stunning new Future Classics series from Gollancz, the science-fiction and fantasty arm of Orion Books.
The front covers are really startling in their boldness. No title. No author name. No publisher's logo. Just fantastically striking and truly graphic images, combined with a great use of material and print process.
Of the three above, from left to right, Fairyland
The spines and back covers have been given a series style with what looks like American Typewriter as the series typeface.
When you see what the previous cover was for Fairyland (below), you can see how radical a shift they've made. From a quick browse of a few online sci-fi forums it looks like existing readers aren't overjoyed at the new look, but that's really not the point - these covers are designed to reach out to a new audience who wouldn't dream of picking up the standard sci-fi book.
There are eight in the series, produced in-house by Emma Wallace, with a brief that was simply 'do what you want, but bring them to a new audience'. She's done that in spades.