DHL viral hype

So, how do we feel about this one?  

  

It's called 'the biggest drawing in the world', and is the work of Erik Nordenankar. It was allegedly created by sending a GPS unit around the world (courtesy of DHL, with Erik, and a cameraman, along for the ride).  

  

It's spread across the web like wildfire, though nearly all the comments left by readers are saying it's a big old hoax. A lot of people are saying that either the GPS signal wouldn't transmit through the metal exterior of a plane, or that the flight plan would simply be too damned expensive, even if DHL are footing the bill. So did it actually happen, or is just a (rather finely crafted) viral? The site seems oddly free of the expected background to the genesis of the project, and Nordenankar seems to have very little web presence before doing it... though he did win a D&AD student award in an advertising category last year...  

  

Either way, both as a viral and an artistic project it's a neat concept, and it's certainly created a lot of web buzz. It'll be interesting to see which way this one goes. 
 
UPDATE: Erik Nordenankar has fessed up, (possibly a bit of gentle pressure from DHL?) admitting that the piece is a graduation project on his Advertising and Graphic Design course: "This is a fictional work. DHL did not transport the GPS at any time. DHL has kindly allowed me to film parts of their facilities and distribution. This is a personal graduation project." 
 
Give that boy a 1st. And a job. 
 
via Tantramar