The Lloyds TSB Olympic Games 2007™

So, the Olympics logo will come in four colours – pink, blue, green and orange.

And that's it.

Except, um, well... maybe also in the corporate colours of the sponsors (judging by this Lloyds TSB advert that's all over the national press today).

We get the feeling that this is just the first of many, many such 'adaptations' of the brand. Not that it's a really a huge shock that the London Olympics are going to be heavily sponsored (and not just by the tax payers).

Millennium Dome anyone?